MILKA
The most magical moments are spent with loved ones.
_
These days we are inundated with technology, and whilst it can of course be great, it is easy to forget to switch off your devices and spend quality time together. As a simple reminder to do just that, we created a campaign.
At the heart of the campaign is the film, where we follow the coming of age story of two brothers and their unbreakable bond told through the eyes of the younger one, Max. As he witnesses his older brother grow into adolescence and lose interest in their once revered activities, he decides to rekindle their bond with a little magic and some biscuits.
The campaign also included an activities booklet, animated online videos featuring the Biscuit Jars encouraging families to spend more time together with fun activities.
