NIKE

Creating a powerful sisterhood that’s fuelled by movement.
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Young girls in Europe prefer to spend time on social media instead of doing sports. So we figured, let’s get them moving on in those platforms.

We started the campaign with a film that takes a spin on the classic game of 'tag', flipping it to build self-confidence by reminding kids that when they play, they have 'the power'.

Power is contagious.

Then we created the world’s biggest game of tag. Asking girls around Europe to show their skills and pass on the power by tagging their friends on TikTok, Snapchat & Instagram, using dope AR filters & GIF stickers to declare their awesomeness with style.

We created tons of videos to accompany content that girls already watch and love online, such as slime, unboxing, educational tutorials and how-tos.    

And we released an original song for the campaign that was composed by Dutch rapper and singer Zanillya, co-produced with Humphry Dennis.

Awards

One Show - Social Media: Merit
British Arrows - Sports: Shortlist
British Arrows - Craft, Original Composition: Shortlist

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