NIKE
More fast is more fun.
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With this campaign, we wanted to encourage kids to add speed to their movement to have more fun and to set their imaginations free. To do it, we invited them to tap into their inner Mbappé… AKA to ENGAGE MBAPPÉ MODE!
See Credits +
Agency: Wieden+Kennedy Amsterdam
Creative Directors: Evgeny Primachenko, Craig Williams
Art Director: Güney Soykan, Sabela Ros
Copywriter: Ane Santiago Quintas, Jake Barnes
Director: The Perlorian Brothers